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We make fast, easy and accurate material ID a reality


Thanks to our state-of-the art infrared sensors and AI algorithms.

A solution for every situation


Our technology can identify textiles, plastics and flooring.

Our devices come in a range of footprints - handheld, desktop and bench.

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Meet our material identification devices

FabriTell®

Textile Material Identification Devices


Discover FabriTell


PlasTell®

Plastics Material Identification Devices


Discover PlasTell

​CarpeTell

Flooring Material Identification Devices


Discover CarpeTell


Meet our founders

Matoha Co-Founders


Martin Holicky, PhD.

Co-founder & CEO 


Hans Chan, DPhil.

Co-founder & CTO


Lieve Vanrusselt

Co-founder & CDO



Technology for the real world

Since 2018, we have deployed hundreds of devices all around the world.  We know how to deliver.

700+
Devices deployed

60+
Countries

served

24M+
Measurements made

See what others say about us

Our awards


Amazon Sustainability Accelerator participant

McKinsey Venture Academy - 2nd place

Nvidia Inception Accelerator

IOP Startup Innovation Award winner

Forbes 30 under 30 (Europe)


FoNS-Make A Difference winner

Supported by

Archipelago Ventures



Cloudberry Ventures

Conduit Connect

British Design Fund

Fashion For Good


Innovate UK

Ready to buy? 

Have a look at our shop!

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Need more information?

Please do get in touch!

Contact us